GenY: Building Your Surveying Brand & Social Intrapreneurship
The surveying industry is changing, and technology is playing a large part in shaping the future. I spend a lot of my time talking about the importance of employees empowering themselves through being active on LinkedIn and Twitter. More and more employers are using social media as a means of identifying future talent; as such it is vital that Generation Y keep their online profile updated, relevant and concise.
Young professionals should:
- Add relevant content to their profiles
- Create a positive image that tells people a story about their success and how they have developed to reach such a position.
- Have a range of content that shows they are more than just a construction/property professional, i.e. include voluntary work, international work experience and awards.
As you progress in building your career, the content of your profile should change to reflect your achievements and your current and future aspirations. Try to create a strategy for your social media networking, and then start to work toward raising your profile.
Participate in relevant group discussions and post articles that will benefit your network. Find a niche and help add value to your followers. LinkedIn is more than just a recruitment website; it is a platform that brings together professionals around the world from all industries and backgrounds. Remember, the internet is a global marketing tool, and by being active on social media platforms you can reinforce your professional brand and help build your online network.
Working on the inside
An intrapreneur has the traits of an entrepreneur but within an internal ecosystem. An intrapreneur is someone who works within a large corporate organization and can help to identify opportunities by bringing together people both within the workplace and from outside. As a young professional, it is important to use the resources and opportunities available to help reinforce your professional brand. These opportunities will act as milestones and better support a strong foundation for your career.
When joining EC Harris (an Arcadis company) in 2013, I put myself forward for a number of internal opportunities that would give me the exposure to raise my profile within a large corporate environment. It is important that Generation Ys position themselves by flaunting their skill set, ambitions, and achievements.
Of course, it is not practical to be involved in everything. Professionals should select opportunities that will help them to attain their long-term aspirations and add value to their career plan. For me, this was taking advantage of opportunities abroad such as freelance writing and being the administrator of Arcadis’ Global Graduate Twitter account.
RICS Matrics has played an integral part in shaping and building my network. Connecting with like-minded people within the workplace and online engenders better collaboration both on a personal and professional level.
Sharing your perspective, tastes, and opinions will help you grow as a young professional. Try to be active and show a willingness to learn and develop, capitalise on networking by providing a safe and productive environment to help create innovation, face challenges, and validate success.
It is important that Generation Y realise that building their professional brand and network go hand in hand in helping them to shape and accelerate their career.