Twitter is one of the most useful social media platforms for marketing. Because anyone can view your tweets whether they have an account or not, you can spread your message far and wide.
While Twitter itself is easy to use, there are several tools that make the process even simpler. From scheduling tweets in advance to providing sophisticated analytics, these five apps will help turn any Twitter newbie into a pro.
If you use only one app from this list, it should be Hootsuite. With its simple interface and wide range of features, Hootsuite has become an industry standard for social media marketers.
The main function it offers is the ability to schedule tweets in advance. This means you don’t have to be on your phone constantly waiting for the right moment. Hootsuite also connects to Facebook, Google+, Instagram and YouTube, allowing you to schedule the same message across multiple accounts instantly.
With the ability to add streams for your own tweets, your home feed, messages and more, you may find you don’t even need to visit Twitter at all once you start using Hootsuite.
Hootsuite isn’t the only app that lets you schedule tweets in advance. Manage Flitter also allows you to do this; however, its other features are what make it particularly useful, especially when combined with Hootsuite’s more powerful scheduling facilities.
Manage Flitter includes a timeline that shows you when audiences from different regions are on Twitter; the Pro version even tells you specifically when your followers tend to be online. This allows you to find the best times to schedule your tweets for maximum impact.
Another feature offered by Manage Flitter helps you unfollow people. While following lots of people is a good strategy for increasing your own followers when you start out on Twitter, following too many is ultimately bad for your feed: you always want the number of people you follow to be fewer than the number of people who follow you.
Manage Flitter allows you to search for and unfollow users who are inactive, quiet or have low influence. The app also tells you when people unfollow you, giving you a chance to woo them back.
Gaining new followers is always a priority, but there are ways to do it without ruining your follower-to-following ratio. Liking other people’s tweets is a great way to engage with them and get them interested in your feed. But searching for relevant tweets among the hundreds on your feed is time-consuming, and doesn’t guarantee results.
Tweet Favy allows you to automate that process. You select keywords and phrases that are relevant to your brand and then they identify users tweeting those phrases. You can choose whether to have Tweet Favy automatically like or retweet the tweets it finds. This way, you can engage with people who have relevant interests without spending your days searching through a sea of tweets.
Have you ever wished there was an easy way to create a button allowing other users to tweet a message about an event or product you’re trying to promote? One where the user tweets the message themselves instead of retweeting? Well you’re in luck, because that’s exactly what Click to Tweet is.
Create the message you want others to tweet and this app provides you with a link and an embed code. When people click the link, they’re redirected to Twitter with the tweet ready to go. This is a great way for people to show their interest in an event or say they’ve purchased a product.
Another great way to encourage engagement is to lead a live chat. However, it can be difficult to do this on Twitter, especially if you’re using a specific hashtag.
TwChat simplifies the process, providing a platform that turns Twitter into more of an old-school chat room based on your hashtag. It even automatically adds the hashtag to your tweets in case you forget.
The interface also allows for easy moderation, and you can filter tweets that include questions or that mention your username.